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Meet Our Team

Our family business.
Your family's success.

There's a strong sense of connection that comes with working as a family that can't be duplicated by any other type of team. We not only share the same last name, but the same passion, integrity, and dedication.

Adam Parsons
Broker

Adam Parsons

I am an experienced real estate agent with a deep understanding of the Toronto real estate market. I've been in the business for over 30 years, and I keep at it because it is a passion. At heart, I am an entrepreneur and a businessman and I take this business very seriously.

Since 1988, Adam's experience in the real estate industry has developed his insight and passion for renovations and new developments which set him apart from the competition. His expertise in this area was shown when he was working closely with the owners on several projects of custom built homes.

Adam was born and raised in Toronto, so naturally, he has a brilliant knowledge of the area coming from working here for over 30 years. Adam went to the University of Notre Dame on a hockey scholarship and graduated with a BA in Economics. The passion for sport is in his family: he played professional hockey in Europe in the past and his daughters, Bianca and Sierra, are both successful high performance tennis players.

Adam has a proven track record, with some of central Toronto's highest selling properties to his name. Adam's clients have been able to experience the difference in his calm, focused and friendly approach. Equipped with strong local knowledge and renowned for providing a remarkable level of service, he prides himself on maintaining a high level of integrity throughout every part of the selling process.

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Sierra Parsons
Sales Representative

Sierra Parsons

Sierra grew up in North Toronto in a tight-knit family, where her passion for both tennis and real estate began at an early age. Alongside her sister Bianca, Sierra spent countless hours playing competitive tennis at the Toronto Cricket Skating and Curling Club. This dedication and drive led her to earn a scholarship to study and play NCAA tennis at Wingate University in North Carolina.

Since 2018, Sierra has been serving the real estate needs of high-profile clients in Toronto. Her enthusiasm, extensive neighbourhood knowledge, and deep client care set her apart from other realtors. Sierra's unique ability to understand the needs of young, urban professionals and first-time homebuyers allows her to offer tailored solutions that align with both short-term interests and long-term financial goals.

Family, tennis, and real estate are the three pillars of Sierra's life, values that inspire her approach to every real estate transaction.

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Bianca Parsons
Sales Representative

Bianca Parsons

Growing up in a household with a father who is a very successful REALTORĀ® and Broker in Toronto, I was exposed to real estate at a very young age.

As a child, I grew up playing tennis at the Toronto Cricket Skating and Curling Club in North Toronto. Tennis was a passion of mine that I worked at diligently. At one point in my junior years, I was nationally ranked second in Canada. Training for tennis has taught me that hard work, discipline, and perseverance pays off.

After graduating from Loretto Abbey Secondary School, I realized I had inherited my father's passion for real estate and decided to follow in his footsteps. I know what it takes to be a successful athlete and I will bring all the same qualities of hard work, discipline, competition, honesty, and perseverance to my professional career as a real estate agent. I look forward to bringing forth all these attributes when working for my clients.

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Client Success

In Our Clients' Words

Adam and Sierra worked with the prospective buyers to land on an offer that was above asking and with a one month closing. We were extremely happy with the result. They are very helpful, patient, thorough and professional.

- A&S

Adam and Sierra are true professionals in the field. They have impeccable knowledge of the market and market timing. Their approach is informed and commensurate with true hands on, boots on the ground, experience.

- C.J

We are so grateful to Sierra and Adam for helping us find our absolute dream house! They provided unparalleled support throughout the entire process and were incredible to work with.

- K&A

Adams advice and assistance has been invaluable, particularly as it has been a challenging market to navigate. I wholeheartedly recommend Adam and Sierra for anyone needing help with buying or selling real estate in Toronto!

- S.R

I cannot rave enough about Sierra! She is an expert in her field. During the process of viewing properties and exploring my options, I was taken care of and felt that she truly had my best interests in mind.

- A.M

Thank you to the Adam Parsons Group for all of the hard work they put into getting me my first condo ever. What a dream! Sierra was so patient, caring and perfectly punctual. She was very knowledgeable and looks out for her clients.

- W.I
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FacebookFollow UsInstagramFollow UsLinkedInFollow UsYouTubeOct 26, 202640 Teddington Park AveView PostXOct 27, 2026Recently sold in Bedford Park: 1717 Avenue Road, Suite 410. A sun-filled 1+1 bedroom, 2 bath residence in a boutique building.View Post